Lead Generation and the Benefits in Marketing
Lead generation is a win-win for both the buyer and seller. A buyer is able to request information from several businesses that offer the product or service ...
http://marketing.about.com/cs/targetmarketing/a/leadgeneration.htm
Lead scoring, Marketing's answer for Sales
Aug 8, 2007 ... Lead scoring has helped Endeca's Marketing department make life easier for Sales .
http://searchcrm.techtarget.com/news/article/0,,sid11_gci1267348,00.html
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